In today's digital economy, every organization, regardless its size, must transform to compete in this digital era otherwise, it will sleepwalk into irrelevance. But the challenge is what to transform and how? The answer to overcome this challenge is the METRICS framework that underpins this course. METRICS framework will take you through all the phases required to undertake the transformation successfully. This means from aligning leadership mindset and culture, using competitive intelligence, maturing transformation management capabilities, innovation through to strategy execution and value and benefits realization for customers and business. The author of this framework, Dr. Samir El-Masri, has demystified and explained this framework with an effortless clarity. I’d encourage others who are interested to get certified Digital Transformation Professional to enroll and complete this course. Because receiving this credential means you possess all the knowledge required to become transformation manager and practice digital transformation management in your organization
I'd like to thank prof. Samir for these great, interested, valuable and comprehensive courses. Hope together we will lead the disruption, not only be protected from it. Again and again Thanks Prof.
Jubail Industrial College
Important training, brilliant trainer, and mindset changing material. All of this compilation in one course. It opened my mind to other opportunities which I never thought I would understand. The course explains the most important digital technologies existed in the market, then, helps you to understand how to use this knowledge to develop a business model with many examples for working corporates.
I enjoyed every minute of it.
Information and Communication Technology W.L.L
This Course is a valuable asset for any individual seeking to learn and understand about digital transformation. It's the most comprehensive course i have experienced.
Dr. Abdelsalam Shanneb
Assistant Professor, IT Department
Jubail Industrial College, KSA
Very informative and insightful course and a highly enjoyable week. Kudos to Dr. Samir who successfully managed to combine theory and examples from the field. He has a solid background and excellent delivery skills in addition to his long experience in industry and academia which contributed to the success of the course. Thank you mate :-)
Eng. Mohammad Hamza Sheikh
Head of IT
NAFCEL - KSA
I was searching for such a course to get a clear understanding of the emerging technologies and digital transformation concepts.
This course explains the digital transformation and the emerging digital technologies in a smooth and easy way. It is crucial for every leader to understand digital disruption which is created by new business models and try to avoid such disruption by being part of the digital economy.
Thanks Prof. Samir Al-Masri for such interesting course.
Osama Mohammed Sweid
Technical Delivery Manager
Thank you Prof Samir El- Masri for the interesting end to end experience, I believe my digital transformation Journey couldn't start better. The way you introduced the emerging technologies is inspiring and the convergence you explained is really unique. The program helped me to set and outlined new digital goals in my life and career, I'm looking foreword for more such stuff,,,,,,,,,,Please continue.
System management analyst
The Digital transformation has become an indispensable necessity. For those who are interested in digital technologies, I strongly recommend to take digital transformation course with Prof. Samir who is one of the best capable & professional experts in this field.I enjoyed and learned a lot from this course. It's an honor to know someone like him.
Contact Center floor Manager
Professor Samir has delivered a world class training with a lot of fun and he is very humble. I believe he is one of the top digital transformation experts in the world I suggest this course to be taken by all the leaders before it is too late
Digital Finance Business Partner
A great grounding in the emerging technologies and it enables me to move forward with my practice and develop these areas further. Another course which is well presented and easy to learn and understand. A good idea is to combine this course with the Digital Transformation course which contains the strategy and principles required for Digital Transformation of any organisation
Ashraf Al Braim
The course provided a very comprehensive overview of the way of leading the digital transformation even for who are not experienced in this area. It looked at the differences between different technologies and covered different types of subjects. I found the course very beneficial and now feel a lot better equipped to venture into this field.