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Discover the amazing stories that reside within this community. Hear from other like-minded business leaders that have experienced Digitalization

Tarek Hadla

Services Director

Information and Communication Technology W.L.L

This Course is a valuable asset for any individual seeking to learn and understand about digital transformation. It's the most comprehensive course i have experienced.

Dr. Abdelsalam Shanneb

Assistant Professor, IT Department

Jubail Industrial College, KSA

Very informative and insightful course and a highly enjoyable week. Kudos to Dr. Samir who successfully managed to combine theory and examples from the field. He has a solid background and excellent delivery skills in addition to his long experience in industry and academia which contributed to the success of the course. Thank you mate :-)

Eng. Mohammad Hamza Sheikh

Head of IT


I was searching for such a course to get a clear understanding of the emerging technologies and digital transformation concepts.

This course explains the digital transformation and the emerging digital technologies in a smooth and easy way. It is crucial for every leader to understand digital disruption which is created by new business models and try to avoid such disruption by being part of the digital economy.

Thanks Prof. Samir Al-Masri for such interesting course.

Osama Mohammed Sweid

Technical Delivery Manager

Zain KSA

Thank you Prof Samir El- Masri for the interesting end to end experience, I believe my digital transformation Journey couldn't start better.
The way you introduced the emerging technologies is inspiring and the convergence you explained is really unique.
The program helped me to set and outlined new digital goals in my life and career,
I'm looking foreword for more such stuff,,,,,,,,,,Please continue.

Najlaa Alshomrani

System management analyst


The Digital transformation has become an indispensable necessity. For those who are interested in digital technologies, I strongly recommend to take digital transformation course with Prof. Samir who is one of the best capable & professional experts in this field.I enjoyed and learned a lot from this course. It's an honor to know someone like him.

Ahmed Saleh

Contact Center floor Manager


Professor Samir has delivered a world class training with a lot of fun and he is very humble. I believe he is one of the top digital transformation experts in the world I suggest this course to be taken by all the leaders before it is too late

Michael Stewart

Digital Finance Business Partner


A great grounding in the emerging technologies and it enables me to move forward with my practice and develop these areas further. Another course which is well presented and easy to learn and understand. A good idea is to combine this course with the Digital Transformation course which contains the strategy and principles required for Digital Transformation of any organisation

Ashraf Al Braim

IT Director

Elaf Group

The course provided a very comprehensive overview of the way of leading the digital transformation even for who are not experienced in this area. It looked at the differences between different technologies and covered different types of subjects. I found the course very beneficial and now feel a lot better equipped to venture into this field.